10bet and Bafana Bafana Celebrate Resilience, Unity, and Passion with New TV Commercial – “Made of More”

10bet, a leading global sportsbook, proudly announces the launch of its latest TV commercial (TVC) in collaboration with South Africa’s cherished senior men’s national football team, Bafana Bafana. This groundbreaking campaign, titled “Made of More,” shines a spotlight on the unyielding spirit, unity, and passion that characterize both the team and its supporters. It celebrates what it truly means to be resilient and united in pursuit of greatness.

This uplifting TVC pays homage to the unwavering dedication and relentless pursuit of excellence demonstrated by Bafana Bafana players on the international stage. By uniting fans across the nation, the campaign amplifies South African pride and fosters a collective celebration of community and shared dreams.

“Made of More” – A Tribute to Bafana Bafana

The “Made of More” campaign centers around a compelling message of strength, perseverance, and teamwork. It celebrates not only individual achievements but also the power of collective triumphs.

Featuring Bafana Bafana stars such as team captain Ronwen Williams, alongside Patrick Maswanganyi, Elias Mokwana, and Sphephelo Sithole, the TVC captures the sacrifices, struggles, and triumphs these athletes endure to represent South Africa. It vividly brings to life the resilience and passion of the team and the nation they inspire.

More than just a football team, Bafana Bafana symbolizes the strength and unity of South Africa, inspiring every player, fan, and citizen to stand together with pride and passion.

Michelle Colborne, Vice President of Marketing at 10bet, expressed her enthusiasm for the campaign:
“At 10bet, we understand what it means to push beyond limits. The Bafana Bafana players embody resilience, heart, and a relentless drive for success. They’re not just playing for themselves—they’re playing for all of us. Our new campaign, ‘Made of More,’ is a celebration of that spirit. It’s a call for everyone who supports Bafana Bafana to show up with pride and passion, because together, we are unstoppable.”

Nick Moyo, 10bet Sponsorship Manager, added:
“Bafana Bafana’s journey resonates with every South African. Their spirit reflects the values 10bet holds dear—passion, commitment, and unity. This partnership allows us to celebrate the essence of football in South Africa. We are proud to launch this campaign honouring the players, the fans, and the shared pursuit of greatness.”

Relive the Journey with 10bet’s Memorable Ads

As we continue the “Made of More” campaign, take a moment to revisit 10bet’s previous iconic TV commercials:

1. 10bet Made of More with Doctor Khumalo
2. 10bet Made of More with Minnie Dlamini
3. 10bet South Africa – Get in the Game

Stay tuned as we continue to champion resilience and unity, showcasing the very best of South African football.